This is where Content Marketing comes into play.
Content Marketing? Ah! Now, this is something that will surely bring your brand into the limelight.
Let’s have a look at some actionable and proven tactics that will make your content shine out
from amid the noise of irrelevant content on the web.
1. DON’T Fake it
I know that everyone wants 15 minutes of fame for their brand.
But we are not exactly looking for just a few minutes of temporary fame, right?
We want to connect with our audience by providing educational and informational content that will
compel them to keep coming back for more.
I want to make this clear - just because you are promoting your brand or selling something, it
doesn’t mean that you have to be overtly promotional. Neither does it give you a nod to go ahead
with inauthentic, exaggerated content to make your brand look more helpful than it actually is.
Let me tell you that 50% of buyers buy on belief or their trust in the brand.
If you lose the trust or doesn’t build it, to begin with, then you stand the chance of losing your
audience. So, make your work culture and personal brand shine out by being authentic and just
by being yourself.
2. Blog consistently
Once you have figured out the fact that you have to provide your audience with relevant, authentic
and helpful content, now is the time to actually engage with them.
While you can’t engage with your audience on a one-to-one basis, you can surely get your ideas
and information known using blog posts.
And if you think that blogging is just a hassle that you cannot be bothered about, then I hope this
stat will change your mind.
Businesses that blog get 67% more leads than those that never blog.
If this one stat is not enough for you to change your mind, then have a look at this infographic.
And this is not even the most important part of blogging. The best part is that it gains your user’s
trust, which is extremely crucial to your brand.
3. Who are you writing for?
What do you think Content Marketing is all about?
Writing a couple of blogs monthly? Strewing a few stocked images here and there? Shoving your
blog link down your social media accounts?
Hold on for a second! You are going about it the wrong way.
While this is a part of the equation, however, this is not nearly enough.
Have you ever wondered - who is your target customer? What are they looking for?
If you don’t have answers to these questions, then start researching today. You should know
about each customer you want to attract.
Say, for example, your target customers include college going students, then your content must
resonate with their preference. It should solve their problems and should be engaging and snazzy
enough to attract the millennials.
4. What are your keywords?
Just like you should know your target customers, you also need to know your keywords.
Keywords are nothing but the phrases that your target audience might type in the search engine.
Thus, you must incorporate them in your headings as well as your main content body.
But the question is - how will you find these keywords?
It’s quite simple actually.
All you have to do is to use Google’s Keyword Planner, a free keyword planner by Google.
Some of them may turn out to be a great fit for your content. So much so that you start ranking on
the very first page of Google.
So, ditch those pesky overtly promotional tactics, instead use these proven content marketing
strategies to boost your brand.
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