Writer-v/s-content-writer -Who is better for writing your business content?


Dec 14, 2020

Writer-v/s-content-writer -Who is better for writing your business content?

Did you know that writing is the oldest form of communication and its evolution dates back to 5500 years? Writing has been the most effective form of communication and expression. Writing down and performing your thoughts can serve to transform the intangibility of your emotions and experiences into something more meaningful and magnificent. Writing allows you to add tone, colour and visuals to your words. All of us are bestowed with the act of communication however writing doesn’t come easily to everyone.

Do you remember being at a restaurant and while browsing through the menu, the description of the food items completely mesmerizes you? The way, the amalgamation of spices and various other things is described, is simply outstanding. How many times has it happened to you that you are drawn to order something on the menu only because its description sounds exquisite? I’m sure it’s happened on a lot of occasions. Well, such is the power of creative and impactful writing.

Let me ask you this, who would you go to for expert advice on computers or artificial intelligence? You would definitely consult an IT expert or someone who is proficient in the field of technology, right? The same thumb rule applies to content and when you need to clearly outline your brand.

When in business and even as a brand, whether your goal is to create new leads, inform your current customers about new or enhanced products and services, or position your organisation as an industry leader, quality, captivating and informative content is the pathway to achieving those goals.

While you may know your business inside and out — can you convey it with clarity and confidence on your website? There are chances you can, but can you commit to consistently writing authentic, engaging content that your clients will appreciate? We have been on that road and we can confidently say, it's not an easy journey. You definitely need a professional content writer to steer your business in the right direction. Large business conglomerates and brands across the world use the services of professionals who are thoroughly vetted and knowledgeable on a huge range of topics. It’s important to work with someone who will not just formulate a content strategy that will help you achieve your content marketing goals but will actually walk you through it.

Here are top reasons why you must choose a professional content writer over a writer for your business.


They are the experts :

Your content is the core of your online image hence it’s important that people read your content and want to work with you. It’s important to have unique, engaging content on your website. Content that is grammatically correct, easy to read, free from spelling mistakes and relevant to your audience. A professional content writer provides you all these services and a lot more.

Quality Work :

Beating around the bush, is a thing of the past. Today’s audience wants quick, precise and clear content at their disposal. Your content has to be engaging, unique, yet at the same time understandable by an average reader.  Quality content that’s easy to understand will help you connect with the interests of readers without them getting confused by jargon or providing irrelevant info.

Professional Content Writers Work with Technology and deliver results :

Content writers are not just good at writing, instead they possess knowledge about different tools and systems that can help leverage the value of the content they provide. Right from SEO optimization to analytics, a content writer is bound to keep all this in mind when curating content. Content provided by experienced content writers will help you climb the search engines, attract more visitors to your site and ultimately, get you more clients.

Consistency is the key to success :

A content marketing strategy is not about just creating content and posting it on social media platforms. Content optimization, looking at promotion techniques and a lot many tips and tricks are always available, up a content writer’s sleeve. The fresher valuable content you add to your website, the more traffic your site will generate. Content writers know exactly how to lock in on your target audience’s keyword searches and maintain a consistency in the content they generate.


Your content is a direct reflection of your business. An experienced website content writer can help you implement a strategy that will keep your content updated and help you rank in search engines. At Content by Diksha Vohra our  team of content specialists are ready to help you add value to your brand online.



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