Employers or business owners are looking for exceptional marketing talents these days who can help them elevate and transform their businesses. Half of the top 10 professions posted on job portals demand marketing skills.
Due to technological advancement, it is rare to find traditional marketing. In those days, the brand with a higher marketing budget would always have the upper hand over the small businesses with lower finances. But that is not the case anymore.
The digital marketing industry is rapidly evolving with technical innovation, and buyer expectations are equally changing. Hence, marketing professionals need to be on their toes to drive success for businesses and to stay in the competition.
Here are the top 10 skills needed to succeed as marketing professionals in the digital era:
Storytelling is an art. It's the heart of inbound marketing. It not only elevates the brand value, but helps connect the audience by impacting human emotions. It encourages prospective customers to listen to creative concepts and to take action.
Every brand has a story to tell. Storytelling isn't just writing a story, it should have a narrative, create suspense, and make the reader engage and respond to it. Thus, this creative skill sets apart marketing professionals from the rest.
As marketing professionals, it is good to possess decent writing skills. It will open oceans of opportunities to build a digital marketing career. Writing is the foundation to put together all the organized thoughts before publishing anything online.
Content writing is a sub-category of storytelling. The process includes writing blog posts, ebooks, press releases, video podcast scripts, product descriptions, social media copies, and more. Through these activities, the content writers inspire the audience with their insightful messages to come to a conclusion.
Search engine optimization or simply SEO is the practice of improving the quality and quantity of website traffic to a website from search engines. It is the most commonly used marketing skill among digital marketing skills these days.
SEO has the power to bring leads or business to entrepreneurs or business owners without making them spend a penny on marketing. Hence, it is the most demanding and loved marketing skill.
Social media marketing is the art of utilizing social media platforms to reach prospects and achieve branding and marketing goals. It is like creating communities for a brand on social media.
Every social media platform helps brands connect with people differently. It increases brand awareness, drives traffic to the profile to convert visitors into customers, and engages audiences.
Email marketing is a cost-effective direct marketing channel. It uses personalized emails to educate about products or services, and other updates with customers directly. If used intelligently, this oldest inbound marketing strategy shall help build a community around a brand in the long run.
Any paid advertising or marketing online will come under the PPC or Pay Per Click. It is a tricky technique as it involves handling funds sensibly by understanding the specific online platform properly.
With Google Analytics, the marketer can avail the data with a click of the mouse. It makes the marketer understand how the audience is reacting to the product or service by tracking their moves and understanding buying intent.
Since marketing proceedings are taking place on the digital platform, marketers must have technical expertise. Digital marketers need not be proficient web developers, but knowing the technical things will help them plan strategies accordingly.
Since all digital platforms are monetizing videos with streaming facilities, video making and marketing are the need of the hour today. So, as digital marketers, it's beneficial to learn video editing.
Though it is not mandatory, knowing the basics of designing will help marketers to think about the crafty side of a business. It adds like a cherry on top of their digital marketing skills.
This article just covered the basic marketing skills that are advantageous for marketing professionals in their careers. However, there are other skills they need to figure out and master to go up the ladder in their career and to reach their professional desires.
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