What is Amazon SEO & Why is it Important?


May 05, 2022

What is Amazon SEO & Why is it Important?

As long as there is search, there will be SEO

Did you know that each month there are more than 197 million people across the globe that use their devices to visit Amazon? This makes our lives are incomplete without Amazon as of today. Amazon’s market share in 2021 is close to 50% as almost everyone is starting their own Amazon-based eCommerce business at the moment. 9 out of 10 consumers compare the prices of a product on Amazon before making a purchase. The best part of all this is that you don’t need to set up your website and still gain access to the infrastructure provided by the globe’s largest and greatest eCommerce platform. It also makes your brand accessible to the millions of customers that visit it.


How does one make their product stand out on a website that sells over 12 million items? The answer is by using Amazon SEO. Amazon is not just an e-commerce platform it’s a search engine with its unique algorithm. Through this blog we explain briefly Amazon SEO and why is it important to grow your brand.


How does Amazon work like a search engine?


  • Customers can type their queries into the search box using their keywords.
  • The Amazon algorithm will display the most relevant results according to its calculation.
  • The best and the most relevant results appear on the first page and rarely would customers go to other pages.

Amazon SEO revolves around updating or optimizing the product listings to increase their visibility and placement in Amazon search results. Ranking higher in Amazon search results helps your brand get more sales because more customers find and buy your products.


Why is Amazon SEO important?

Amazon SEO helps to show that the product is relevant to the user’s search and also helps create a strong sales record. This can create a huge impact on your business and levitate your Amazon store off the ground and help build a profitable business. Few reasons why Amazon SEO is of great relevance to your brand.

- Helps to rank your products on Amazon

- High-ranked products improve your conversions and return on investment.

- Attracts more visitors to your listings

- Improves your discoverability

- Your target audience can find you easily

- Amazon keywords are a great tool for your digital marketing toolbox

- It helps you cater to user-specific behavior

- Makes your brand more trustworthy


Amazon's SEO marketing strategy helps improve sales conversions and get more customer traction. With 89% of buyers agreeing that they are more likely to buy a product from Amazon, makes it important for your brand to crack the code of the Amazon SEO.


With more than 4000 items being sold every minute on Amazon by average, small and medium-sized businesses, it’s important to make sure your brand ranks higher on Amazon. Through optimizing product listings, uploading high-quality product images, keeping the product descriptions clear and detailed, capitalizing the first letter of each word, and generating positive reviews, are some ways that help you top the Amazon SEO list. At Digital by Diksha Vohra, we are proficient at helping our clients improve their Amazon SEO and help their Amazon store thrive. Contact us to know more.



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