Digital marketing promotes brands to connect with potential customers using the internet and other forms of digital communication.
This includes email, social media, web-based advertising, and text and multimedia messages as a marketing channel.
So, what's a good marketing strategy without any digital involvement!
Here are six tools you can apply to your company's marketing strategy instantly to reach every last target audience on the Internet!
1. WAY TO GO, SEO
Do you still need more convincing on why you must invest in impactful SEO practices?
All your consumers look for a product or service on a search engine.
And if your company does not show up on the first page, you miss out on some serious business!
But guess what? It’s not late at all.
SEO is competitive yet achievable. With an accurate consumer analysis, you can crack the code with excellent efficiency!
2. LINK, LINK, LINK
Backlinking, also known as inbound links, are links that take you from one webpage to another.
They are like the word-of-mouth of the Internet.
Backlinks are crucial in SEO.
They prove the legitimacy, credibility, and reliability of the content of a webpage.
Top results on Google's first Search engine results pages (SERP) have 3.8 times more backlinks than those below them.
Hence, don't just churn out content!
Link it to other web pages or websites that you think might add value to your reader!
3. KEYWORDS ARE THE KEY
Suppose you write a brilliant recipe for coffee and publish it on the Internet.
But in the entire article, you refer to coffee as 'java.'
Imagine a person who wishes to learn how to make coffee type on the search bar, "best coffee recipe."
Your article will never reach that person.
You know why?
It's because you did not do your keyword research right!
Keyword research is a practice to find and research search terms that users enter into search engines when looking for products, services, or general information.
It is to ensure your consumer's questions and your answers have a meeting point.
Hence, think like your consumer!
4. DON’T UNDERESTIMATE THE POWER OF EMAILS
On average, the open rate for welcome emails is 82%
Yes, people really appreciate relevant content in their inbox!
Why should you weaponize this digital marketing tip?
Your email newsletter's opening rate is directly connected to your click-through rate.
A higher CTR implies a higher engagement among your target audience.
However, this doesn't give you the free pass to spam your consumers!
Define your audience and analyse what they want to read.
Write emails accordingly and make sure you have a solid call to action.
Once you get them to engage with your brand, you have a much higher chance of making a sale.
Not only that, it could result in a loyal relationship between the company and the consumer.
5. STEP INTO THE WORLD OF ONLINE ADVERTISING
Facebook has an advertising audience of 2.14 billion
Instagram's potential advertising reach is 1.16 billion users.
YouTube generated over $5 billion in advertising revenue in the third quarter of 2020 alone.
Targeted ads on social media platforms are becoming more and more popular these days.
Individuals on social media provide detailed information about their demographics, likes, preferences, and dislikes.
Companies use this information to funnel out their target audience and present their product's advertisements to them.
Digital marketing is ever-evolving.
If you try to keep up with its latest trends and implement the tactics for your business, you will soon witness your business soar high!
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