The most fascinating thing about having a mobile phone is that you can search for information even while you are in the remotest corner of the world. Currently, the global population of mobile internet users stands at 51%. This percentage is expected to increase to 72% by 2025. This serves as a great reason for your business to invest in mobile search engine optimization (SEO).
76% of consumers shop on mobile devices and this number is only expected to increase. You must provide a positive site experience to users regardless of the screen size because 52% of users are less likely to engage with your company again due to a bad mobile experience.
You’d be making a big mistake if you don’t have a mobile SEO strategy in place yet. One, you’ll be ignoring most of your potential buyers and secondly, due to Google’s algorithm change, your site could be virtually invisible if it’s not mobile SEO optimized.
Indeed, there are multiple search engines such as Bing, Yahoo, Google, Baidu, etc. However, Google is the most important one because it accounts for almost 95% of the mobile search market. Content is the key to thrash and top these algorithms. It is through content that you can help your brand evolve and stay on top of the game.
The largest and the best movie channel HBO recently shut its operations last year and is going to launch its over-the-top (OTT) platform known as HBO Max this year. One of the reasons for it to do is the growing popularity of mobile content and how it is viewed.
Evolving Search Trends.
How many times have you searched answers for something on your phone, while you are in an official meeting? Do you remember how searching for that coffee or lunch was so much easier amidst the daunting meeting you were a part of? While the answer to these questions is positive, one thing that leads the way is the role content had to play. Keyword-specific content makes it easier to look up things quickly. Given that search bars are completing search words and phrases for people, the content is a game-changer.
Content determines Google Search Ranking
Everyone uses Google regularly for almost everything. Right from searching for information, to buying a product, to getting to a location, but have you wondered why are the results on
the front page of Google – on the front page of Google?
Google “reads” a website to determine its content, structure, and link profile, from there it’ll determine the relevance that a website holds for any given search term. In the recent past, Google switched to a mobile-first index, which means it’s using the mobile content of a web page to determine its search engine ranking. Hence, if you still haven’t sorted out your content, your chances of ranking in Google’s top search results are very meek.
Content attracts an audience and mobile search drives sales.
You cannot drive sales without letting people know what you are selling and how. Mobile is even driving presale searches. As per Google, mobile searches for product reviews have increased by 35% over two years. Often mobile searches are location-based or include words like best, top, reasonable, etc. If you want people to buy your products, you need to make sure you include the right search terms to lead them to your site.
Content even supports Artificial Intelligence (AI)
Speech and image recognition are some of the best forms of AI. The growing popularity of devices like Amazon Echo or Google mini enables people to find well-optimized content from anywhere. When you create and provide content that is mobile SEO optimized for voice search, you are gaining a competitive edge as 62% of businesses haven’t achieved this yet.
Social media and SEO
Social Media may not be directly linked to SEO however as per a recent study 80% of social media time is spent on mobile devices. Social media is vital for a business to flourish and it is through content that you can drive growth on social media. Research published by Optinmonster in 2019 concurs with the 2018 Hootsuite study that social popularity helps rankings on Google. Additionally, people use social media channels like search engines as well. The content you create and publish on these social media platforms is vital for your brand’s image.
Ensuring your content is mobile SEO friendly and optimized can be tricky and that is where we step in. As a premier content marketing company in the UAE, we create content that is SEO optimized and also ensures your website is mobile responsive. Contact us to know more.
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