They suggested using search engine optimization (SEO) to drive traffic to the site. They assured you that it would be simple.
It's time to start paying attention.
But, despite your best efforts, mind-blowing content, and never-ending SEO efforts, you don't appear to be getting the traffic you deserve. Not only are you not generating leads from your traffic, but your traffic is also not converting correctly.
What should be done in that case? Whatever you do, don't abandon SEO. Here's an interesting fact for you. According to Search Engine Land, 70-80% of individuals who use a search engine choose organic results over paid advertisements. So there you have it. Driving organic traffic to your website is definitely one of the most effective techniques to attract new customers.
But don't worry; things are about to get better. When you combine your CRO (Conversion Rate Optimization) efforts with your SEO methods, you have the potential to discover a fantastic formula for converting wandering eyes into paying hands.
Look at three tried-and-true SEO strategies for increasing site traffic and generating more qualified leads.
Sometimes it may seem like everyone is an SEO guru. You'll be bombarded with suggestions, like being hit by lasers in a Marvel Cinematic Universe duel. How can you determine which strategies will yield results and waste time and money with next to little to show for it in terms of new business opportunities?
It would help if you considered your website a container, not the information itself. Prospects can learn more about your company's offerings, location, previous clients, and value proposition through your content. Beyond the standard aspects included in brochures, you should provide genuine value to your readers by pointing them toward the outcomes they seek.
Information provided by a service: Location and activities.
Topics that can be trusted: Justifications for why a customer should work with your company.
Words intended for commercial use: Content that establishes your credibility as a subject matter expert and brings your brand to the attention of potential customers at the earliest possible stage in the purchasing process.
Though SEO is crucial for all of these types of content, it is typically only given serious consideration when creating content for service-based industries. Review, testimonial, and case study material are all examples of credible content, but they are generally written without SEO.
It's essential to optimize not only your service pages but all of your marketing content as well.
Nothing beats the scalability of a well-executed content marketing and search engine optimization campaign when it comes to extending your customer base. Because there is no cost per click, this strategy typically yields the highest return on investment (ROI) because it allows you to expand your marketing efforts without adding new expenses.
You should optimize your website as a whole and on a per-page basis. If there is an overlap with technical SEO, you should begin with a solid content hierarchy.
Applying commonly accepted optimization is, once again, a breeze if your site is appropriately organized. Here, the primary concerns are:
Investigating Potential Keywords: You must know how to communicate with your intended audience.
URLs that accurately describe their contents: Make sure every URL you create is short, descriptive, and easy to remember.
Titles of Web Pages: Do not stuff keywords into the title of your page.
Meta-descriptions - What They Are and Why They Matter: Create your meta descriptions as advertisement material to increase click-through rates.
The fine-tuning of one's material: Incorporate keyword variants and use them wisely in the body of your page's material.
Favorable interaction with the product (UX): Make sure the user experience on your website is fantastic.
Commanding pleas to act: Facilitate future steps for your users.
Data markup with a focus on structure: Leverage cutting-edge functions of search engine results pages (SERPs) to raise your CTR.
Think about whom you're designing your site for. Your business's address and location will be more critical optimization factors if you are a local establishment.
Layering your on-page optimization is simple if you have a firm foundation in technical SEO. Using top SEO tactics in your website's content helps increase lead conversion.
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