The term ‘Competition’ comes under the head “Threat” in the abbreviation of
SWOT analysis (Strength, Weaknesses, Opportunity and Threat) – that was the
first thing on how I could link that word, coming from a management
But, not all threats are bad and so is competition. Let us view how we can shift
the category of competition from threat opportunity.
We live in a competitive world and virtual competitive platform has been on the
rise due to techno driven life. Writing is an art, embracing almost everything
from pure abstraction to realism. It is subject to application of skills and
knowledge which is personalised in nature. Learning about the skills and
background is essential to survive in a capricious environment – especially
when people are emerging and establishing themselves in new domains of
writing, blogging, web content creation etc.
Here are few tips on how to go about learning from your competitors’ mistakes
and their successes:
#1 Know your market
Writing keeps you updated with your niche. You will know what are the current
issues or topics that your competitors are covering and it will enhance your
horizon by giving a new direction to the ideas that you can build into concrete
#2 Writing strategy
The world of writing is absolutely dynamic, things are constantly changing.
There are always new plugins to try, new updates to become familiar with, new
keywords that can be adopted and new SEO strategies to learn. Also, it will
help you keep design & features on your website updated & inviting.
#3 Build your audience
By simply reading onto other’s content, you will identify the areas which are
liked by the audience & what people want to talk about. Identifying preferences
will enable you to mould your writing for capturing audience attention.
Competitors help you acquaint yourself with new tools, social media news,
infographics, brand knowledge, content marketing do’s and don’ts. Pay
attention to how they format their blogs and if customers accept that format. It
will help you derive original new content by incorporating their ways and
bringing a whole new dish on the plate.
Quality programs like Market Samurai will help you do some research into the
competition. With the help of research, you’ll be able to identify the targeted
keywords, how to establish links and use them in your writing.
There are write ups which make you feel contended. They inspire and motivate
you, thereby having a positive impact on psychological thinking. I remember
reading a blog on how a cancer patient celebrates her life even when she stands
at the edge of a cliff and how she instils the power of positivity among people.
Yes, follow and act like a scout - gathering information about the competitor's
position, strength, or movements.
Following your competitors will help you keep a track and gain knowledge
about competitors’ and customers insights. It will help you gauge new ideas that
you can implement in your pieces.
#8 Stay active
Competitors not just help you find domains which are positive but will also
enable you to maintain social media etiquette. Social media platform act as the
best means to secretly spy others and create your own empire. Also, you need to
be well aware of what is happening around you.
At the end, you should know – you are in the market and you need to compete.
Competitors help you devise policies on how you can keep your business
#10 Successful Writers Read a LOT
What we read and why we do so define us in a profound way. You will expand
you own little universe when you will read. You've got to read just about
everything that push you to brainstorm new ideas.
I totally believe on the saying –
“Either write something worth reading or do something worth writing”
#Golden Rule: Be yourself
Just be yourself. Let your writing build constellations that spread over the sky.
Remember, competitors are just your teachers – learn from them, DO NOT copy
them to create your own masterpiece.
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